Wednesday, March 30, 2011

Why Can't Hollywood Bring in the Crowds?

Since the New York Times paywall went up, I've become an avid Los Angeles Times reader (You'd think an LA Blogger would have made it part of his permanent reading material, but I'm not that smart /sarcasm).

And what do I read today?

With movie theater attendance in the U.S. and Canada down a whopping 20% so far this year compared with 2010, cinema operators and some studio chiefs surprisingly agree on at least one cause: The movies haven't been very good.

"I think it all boils down to the quality of the movies," said Gerry Lopez, chief executive of AMC Entertainment Inc., the nation's second-largest theater chain. "This year we just haven't had those kind of movies that cut across all quadrants of age, race and income."

Michael Lynton, chief executive of Sony Pictures Entertainment, agreed: "So far there is just nothing terribly compelling about what we're delivering as an industry."

It seems both Lopez and Lynton have figured it out. 
How many remakes have been made?  Does anyone jump for joy about another remake?
There are hundreds of spec scripts around this town, each one individually made of creative juices with original characters. 
How about instead of running to the San Diego Comic-con, you tap the ideas of people who are in town?
Heck, I nominate It's Just Some Random Guy (with a large You Tube audience) help Warner Brothers write their DC movies. 
(or he can do Marvel -- for those who know, he gets the comic and the movie geeks).
Watch his stuff here:

And while you're at it, if you have an Oscar worthy script ready for production, hire my favorite actress: Vita Lusty! (Her blog is here). 

If the Studios want to make more money, it's time to bring back the Studio system of making movies

And please, please, please, make sure your movies and award shows don't insult half your American political audience. 
We are media savvy and we vote (with our ballots and our wallets).
My question: How would you help Hollywood make money again?
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